Digital Newsletter Direction @
The Floating Hospital
Email marketing has become an increasingly popular way to reach out to donors and larger audiences. It is a great way to engage with our audience, reach out to donors, and deliver our monthly newsletter. This helps me creatively convey a message to our audience, via email. Our email appeals help us raise money for programs like Camp Rise Up, Candy Cane Lane, and Women's Wellness. We also send out emails out to keep the community up to date on the hospital's events.
I developed these emails through Salsa CRM. This program also allows us to track statistics on open rates, click-through rates, and other important metrics. This information can help better understand the effectiveness of a campaign and adjust strategies accordingly. Emails like the ones I developed on the left are meant to target specific audiences and personalize their messages for a more effective campaign.
The emails below feature the monthly newsletter. This newsletter is just one of the many ways we keep our audience up to date on the latest news and events. It is used to share stories, successes, and programs available to the community.
Live scroll of our July and August 2023 Newsletter
