FMK FITNESS
My goal with FMK Fitness is to refresh and revitalize an already established brand identity. One could compare it to introducing a new skincare routine! This client had a very specific vision for her brand: digital fitness made easy. Most of her clientele reaches out through social media. How can we create an appealing digital brand that gets clients to look, stay, and book?
The result is a sharp dynamic and revitalized logo, a captivating illustration, and digital accessories to match. A nice calm baby blue, with clear digital illustrations made for social media like Instagram. This brand's message was translated into a creative solution using visual design, prototyping, and consistent client communication.
