Nestled in the heart of Vermont, Hemp for Healing is not just a farm and dispensary; it's a haven for those seeking the clinical and medicinal benefits of hemp, CBD, and THC. In a world where empathy, inclusivity, and kindness try to reign supreme, Hemp for Healing extends its arms, providing an alternative path to alleviation.
My role as the design lead is to convey this mission to our diverse audience in Vermont seamlessly. Their commitment to sustainability and organic practices is unwavering from seed to harvest. Hemp for Healing proudly embraces the tagline, "Savor Your Serenity," encapsulating the exceptional quality of our products and their environmentally friendly footprint.
Through thoughtful design, I strive to articulate the harmony between nature's bounty and the therapeutic journey offered by Hemp for Healing.
Challenge: How do I create an earthy, meaningful, and empathetic brand identity for this non-profit organization from scratch?